The Rise of Brands Essay -- Marketing Branding

I also like Gmail, Giordano Natru Dry shirts (my daily uniform), Hewlett Packard laptops, Nokia E-series phones and Toyota. And am I the only person who uses Google chromium-plate almost exclusively. If I use products other than these, its not necessarily the end of the world. But the happiness factor might not be that commodious through time, one develops a sense of affinity to one name, product or service. And subconsciously you keep choosing the same brand or product oer and over not really because of its name, but because of the affinity. (Are you set Conscious? J. Angelo Racoma.2009)Today, brands ar a huge asset to the organisations, whereas, for a consumer they are a mania. Brand conscious consumers are a gold mine for organisations, but brands were not always a necessity in the world there was a invest in time when there were unbranded products, just one or two brands and then with the explosion of branding, it became a vogue. Branding has gone through terrible change since the time it originated till today.This essay seeks to explore the rise of branding over the years and the metamorphosis of branding. It starts with the origin of branding and then explores discordant periods in history and how branding has changed according to the change in circumstances. The evolution of a brand is then described in accordance to how a brand adopts various characteristics over a period of time. Ensuing the evolution, branding in todays age is explored. Elements such as intellectual property, non profit branding and online branding, that are affected by branding, are examined. Finally, the future of brands and the responsibility of brands are discussed.HISTORYThe BeginningThe history of branding can be tr... ...Pine, J and Gilmore, J. (1999) The Experience Economy, Boston, MA. Harvard business organisation School Press.Racoma, J. Are You Brand Conscious? racoma.net. Weblog Online 16/07/2009. Available at http//racoma.net/commentary/are-you-brand-conscious/ . (Accessed 10/12/2010).Slater. D and Tonkiss, F (2001) Market Society Markets and advanced(a) Social Theory. Cambridge Polity.Swystun, J. (2006) The Brand Glossary, Gordonsville Palgrave Macmillan. The Economist (2003) Brands and Branding, London Economist Books.UNICEF, (2010) UNICEF Available at http//www.unicef.org/corporate_partners/index_42735.html (Accessed 27/12/2010)Warren, C, Facebook Marketing IKEAs Genius Use of Photo Tagging, Mashable, Weblog Online 25/11/2009. Available at http//mashable.com/2009/11/25/facebook-marketing-ikeas-genius-use-of-photo-tagging/ (Accessed 03/01/2011).